Marland & Co.Growth  ·  Management  ·  Capital

Healthcare

A revenue cycle that actually collects, a payer mix chosen on purpose, and value that survives the owner's exit.

Reimbursement needs no explaining to the people who live it. What often goes missing is a business discipline around the medicine as serious as the medicine itself, because that is where earned money quietly disappears. A claims and denials process sits between the work and the cash, and in most practices no one owns it as the profit center it actually is.

The lever most owners under-use is payer mix. Two practices doing identical clinical work with different mixes are different businesses financially, and volume growth against the wrong mix is running harder for less. Owners can usually describe their clinical quality in detail and their mix barely at all, which means the single biggest driver of profitability is the one nobody is managing.

Then there is the question that gets uncomfortable only if it has gone unexamined. In a lot of these businesses the referral relationships and the payer contracts live with one or two people, often the owner. A buyer or lender prices the risk that they leave, and no amount of clinical excellence changes that arithmetic. It is fixable, but the time to start is before it is needed.

What makes it hard

  • A claims and denials process that no one runs as the profit center it is
  • Payer mix driving profitability more than volume, and rarely managed
  • Reimbursement rates set by counterparties rather than negotiated freely
  • Referral and contract relationships concentrated in one or two people
  • Credentialing and regulation gating how fast anything can grow

How we partner

We go after the revenue cycle first, because it is usually the fastest money in the building: tightening the path from service to collected cash, cutting the denial rate, and putting a real number on what the administrative process is costing. Then we put the payer mix on the table as a decision rather than an accident, so growth goes toward the work that actually pays.

For owners with an eventual sale in mind, we spend the runway reducing how much of the value is personal to the owner, moving relationships and contracts off a single set of shoulders so the business is worth what it should be when the owner steps back.

We work alongside your team rather than handing over a report, and where it fits our fee depends on the result. We are not clinical advisors and will not pretend to be. Our job is the business around the practice.

Who this is for

Owner-operated healthcare businesses where the administrative process, not clinical capacity, is the binding constraint.

Owners who intend to transact eventually and have not tested how much of the value is personal to them.

It is not a fit for a search for clinical or coding advice. That is a different profession.

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